A critical first step when establishing the goals, milestones and measurements of success for any marketing program. We do this by carefully assessing your current situation – including existing communication programs and marketing campaigns, materials, target market, calls to action, outreach channels, expected results and success metrics.
As we assess your existing process, we determine where you would most benefit from our solutions. It is in this stage where we research the topics that are important to your audiences, validating key messages, sources, format and target audience.
With story development underway, we proceed to design all content. This includes characters, interactions, transitions, color palette and backgrounds.
Design also accounts for how the content aligns culturally with the target market, as the storyline is built to establish a strong connection with the audience.
It is during this step that stories are developed and present an opportunity to review how the educational comic book fits within a comprehensive campaign. Storylines, dialogues, content density, key messages and calls to action are created and integrated into the story.
Additional elements involved in this stage include Translation, Customization and Branding of various story elements – including characters, product placements, settings or calls to action.
Once the creative phase is finalized, we proceed to publish the work in print and/or for online channels. Both options complement each other as print provides an effective introduction point to capture the attention of the audience to later transition to online resources, which may provide a continuation of the story or present additional educational content.
Online environments also allow for the ability to drive traffic to your website and allow users to share all or part of the content, creating an interactive forum and extending the reach of your communications and social media strategy.